Net Neutrality Threatened by Trump Administration

Tom Wheeler, the former chair of the FCC, used his final speech before stepping down to warn businesses and consumers that their choice of cloud services and business applications could be severely limited if the incoming administration strikes down the 2015 open internet order that he and his group put in place. This order positioned the FCC’s net neutrality regulation that prevents Internet Service Providers from slowing or blocking traffic on their networks. This gives all traffic equal opportunity and speed and prevents network favoritism.

Wheeler also showed concern for the Internet of Things, an area of economic growth that is quickly becoming top of mind to many businesses and policy makers in Washington.

“[T]he growth of the internet of things is another area that depends on the open connectivity of those things,” Wheeler said. “If ISPs can decide arbitrarily which IoT device can be connected, or favor their own IoT activity over their competitors, the bright future of IoT dims.” Wheeler continued, “As everything goes into the cloud, the ability to access the cloud free of gatekeepers is essential. If ISPs get to choose which applications and clouds work better than others in terms of access, speed and latency, they will control the cloud future,”.

Wheeler’s position may not be a surprise now but given his past as a lobbyist for the cable and wireless sector his support of net neutrality may come as a shock.

Bill Wilson, a consultant for Broadband Landing, said, “Wheeler may be underplaying the seriousness of the situation. Net Neutrality is the biggest deal that no one really understands. If consumers and small businesses actually realized what the internet would look like after it was bought and sold by large corporations that was be worried. This would be all that was being talked about.”

Wheeler has the same question many businesses do, namely will Trump dismantle a policy that is clearly working? With republicans openly opposed to net neutrality things do seem dire for the policy.

Wheeler’s speech not only acts as a warning to the incoming administration but also clearly attempts to widen the scope of the net neutrality debate as a whole. Consumer impact of the open internet order is almost always the lead in any discussion of net neutrality but here Wheeler’s focus was on the danger to businesses and their increasing use of cloud computing. Interruption or the slowing of these services is a bit more destructive than a video playing slow. Businesses might be required to completely change back office management systems. A company like Salesforce.com could have their customer base divided between users that have an ISP that allows their traffic and ISP’s that won’t. Situations of this type could be repeated across many business services. If AT&T buys a firm that provides CMS to sales and marketing groups, it is not unthinkable that they would show preference to this firm over others.

Wheeler specifically calls out Verizon and AT&T for the “zero rating” programs that give some companies free access by not charging customers for the data they use. While this isn’t the feared “Fast Lane” net neutrality has been trying to avoid, it may actually be worse.

Wheeler finished his speech with, “It now falls to a new set of regulators, to a new FCC and to those who advocate before it and the Congress to determine the road that they want to take from here,” Wheeler said. “We are at a fork in that road. One path leads forward and the other leads back to relitigating solutions that are demonstrably working.”
While the fork in the road analogy fits, it’s actually a bit more drastic than Wheeler makes it seem. One road leads forward and the other leads back a decade and then off a cliff into a hole filled with alligators.

For more information about the largest high speed Internet providers in the United States, you can visit at http://broadbandlanding.com/providers/

How to Promote and Sell Your Self-Published Book

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Introduction

The Internet has given writers the opportunity to publish their books without waiting to make a publisher’s acceptance list. This could be considered an advantage for today’s writers. However, they are also at a disadvantage. Now, the author must do their own marketing, taking on the task of selling themselves and their work to get as much exposure as possible for their book. Who knew that while we were sharpening our skills with English and creative writing classes that we should have signed up for some business and communications classes too? Here are some tips that I have learned while marketing my own books.
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Create A Professional-Looking Product

Utilize self-publishing websites like CreateSpace (www.createspace.com) to format your book. CreateSpace will develop both print and electronic versions of your books and format them into professional-looking products.

Also, give your books a decent cover. If you’re not an artist or don’t have the tools, I suggest: www.fiverr.com . Here, you will find freelance writers, artists, etc. who will create a cover for you for as little as $5.00. This site can also be utilized to find editors and reviewers as well.

My books have gone through multiple covers over the years. Most of them were drawn and designed by me, and I rushed through the process in my eagerness to get the books out to the public. Children’s books especially have to grab their readers with a fun, colorful cover, and I’m only now satisfied with the finished products. Given the chance, I would have held off on self-publishing until the covers were just right. They’re not just a place holder for the pages. They’re the difference between a reader opening a book or passing it over on the shelf for one that looks more interesting.
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Set Up Free Promos and Giveaways

Sign up for Amazon’s KDP select program (https://kdp.amazon.com/). This will allow readers to download your book for free on their Kindles for up to five days of your choosing. The exposure will help get exposure for your book. It may be painful at first to not make a dime from all of those downloads, but readers who enjoy your book will be looking out for more titles by you, and they will help boost the sales of future books.

That being said, you’ll need to promote your free days before your free days launch. Choose a date at least six weeks in advance and begin to spread the word. Visit the following sites for email inquiry templates and websites that will promote your free days:

76+ Places to Submit Your Free KDP Select Promotion for Your Kindle eBook

Free and Perma Free Book Submission

Goodreads is also a great place to give away your books. Create an author profile on your site. Link your books to the profile. Then, start a giveaway. Goodreads giveaways are free to create and enter. However, you must give away hard copies of your books. Set it up for at least five winners, and let it run for at least one month (they recommend three). You must get approval from the Goodreads moderators in advance so make sure to set up your giveaway at least one week before the intended start date. Then, have your copies ready to mail out right away.

During the contest, participants will be given the option to add the book to their to-read list. This will give you great exposure and possibly even sales. The list of winners will be sent to you by Goodreads right after your promotion ends, and then it’s up to you to mail the books to them. Postage is the only expense that you will incur, and with any luck, an increase in sales will follow.

Inside every giveaway book, I write a note to the reader congratulating them on winning the contest. I encourage them to lend the book to other young readers and ask that they write a review on Amazon and Goodreads, explaining how that helps independent authors a tremendous amount. I then, sign the book and include links to my social media pages and website. As a result, I have had winners write reviews of my books, and hopefully, my target audience is reading my work.

link: www.goodreads.com

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Create A Website or Blog

There are plenty of places you can go to create a free website or blog. I am currently using Wix (www.wix.com). There, I post published pieces (including poetry, books and articles I have written, reviews, screenshots of websites where my work has been featured, artwork, blog posts and links to other authors’ work. Promote your blog or webpage on your social media accounts, and include it in your signature on all review and promotion requests. Keep it up-to-date, and add to it often. Refer it to people who are interested in what you do or other professionals that you meet while you network. Having a place to store all of your work and writing accomplishments is better than scanning through your computer for samples of your work to show others.

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Send out Requests for Reviews

Send out as many review requests as you can before you publish your book. I sent out over 100 review inquires for each book I have written and received only a handful of responses. Most reviewers do their reviewing on the side and don’t charge fees so their review schedule fills up fast. Many will need several weeks, if not months, to review your book. Give them time and be prepared to hand out free copies to them (mostly electronic but some require hard copies).

Encourage your reviewers to post their reviews on Amazon, Goodreads, and other book-friendly sites. Even bad reviews are helpful in getting your book exposure, and despite the eye sore that they may look like to you, they help to make your book’s rating look more legitimate. If all of your reviews have five star ratings, people may question the validity of the reviewers (are they all friends and relatives trying to help you out)? A bad review may even generate curiosity about your book. A reader may want to find out for themselves why a reviewer rated the book so low, especially when it’s surrounded by positive reviews. If nothing else, just remember that you can’t please everybody.

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Participate In and Conduct Author Interviews

In your inquiries, mention that you would be willing to participate in an author interview if you notice that a reviewer or blogger offers them. Some sites have a form with standard questions that you can answer which they then post regularly on their site. Here are a few sites that offer this service:

Book Goodies: http://bookgoodies.com/
Awesome Gang: http://awesomegang.com/
Between the Pages: http://betweenthelinesandmore.blogspot.com/
LitPick (children’s books): https://litpick.com/

Another technique that has worked for me has been interviewing other inde authors about their books. This type of networking has helped me to gain followers on my social media sites. Authors have to help each other out. So, I posted on the Goodreads and Library Thing forums that I was looking for self-published authors to interview. Then, I started to post the interviews, pictures, and links to my social media sites once a week. While requests have slowed down, I have interviewed over 50 authors and even been asked to be interviewed back. I ask the same 10 questions in every interview so the format never changes, just the answers. Authors are grateful for the exposure, and I’m grateful for the new views that I get on my Facebook page and Twitter feeds.

Here are a few author networking sites:

Addicted to Ebooks – www.addictedtoebooks.com
Online Book Club – http://forums.onlinebookclub.org
World Literary Café – http://www.worldliterarycafe.com/user
KBoards – http://www.kboards.com/

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Sell Your Books at Events

I write for an audience that does not typically shop online or read on their Kindles or other e-readers. So, I know how important it is to get hard copy books into kids’ hands. Libraries and book stores generally don’t want to shelf books by self-published authors (though I was able to get one local book store to shelf my books so it doesn’t hurt to ask). So, I decided to try to sell my books at flea markets.This did not go over very well as I barely sold enough books to cover the costs of buying table space at these events. People are there for garage sale items, and while they do give you a pat on the back for your efforts, they generally pass you over for the arts and crafts tables.

So, instead, I started reaching out to local elementary schools and asking if I could come in to promote my books as a local author. In my queries, I outlined a few different presentations I could give and offered to give them a copy of my books to read over first and then decide on how best to present them to the students. My old elementary school responded to one of the queries and set me up with a table during their open house night. The school librarian talked me up in class so that when the kids approached the table, they knew what I was doing there. I sold a good number of books to several of my target readers, and I gained experience in interacting with readers at an author event. If you write for children, I highly recommend this approach. Otherwise, find age appropriate places to try to set up a table and sell your work.
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Take a Creative Approach to Your Promotions

I began to notice while marketing my books that my posts and inquiries were largely ignored. As with any advertising campaign, no one wants to be bombarded with requests to purchase your book. So, I took a more subtle approach to marketing my books. Instead of the desperate, “Buy My Book Please!” message, I started to offer glimpses of my story. I created artwork, shared excerpts and gave flashes of characterization in social media posts so that my friends and followers didn’t feel like they were reading ads but interesting and entertaining snapshots of my work. My third book is set in the neighborhood where I grew up. So, I went on that town’s Facebook page to promote my work and ended up selling a bunch of books from others who wanted to see their town in print.

I also made bookmarks which I include with every hard copy sale or giveaway. The bookmark is decorated with my name, images of my book covers, and where to buy them. Whenever I have a table, I bring several hundred copies of these bookmarks and give them out to anyone who approaches the table, whether they buy or not. It gives them something to take home and consider later if they are looking for a gift or decide they are curious enough to check it out. Readers can never have too many bookmarks so it’s not something they’re likely to throw away but just leave hanging around the house or stuck inside a book for anyone to see.

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Write More Books

Even if they’re not connected (such as an ongoing series), readers who liked one book from a certain author will go looking for more. The marketing process never stops when it comes to self-publishing so the more titles that you have out there, the more opportunities there will be for readers to discover you as an author.

Book Marketing Tips: 12 Free or Low Cost Promotional Ideas

Book marketing doesn’t always have to be expensive. In fact, there are many low cost—even free!—ways to promote a book. That’s good news for self published authors!

Here are 12 easy and cheap ways to help generate buzz and sales.
1. Add to Your Website

This is a “well, duh!” item. Yes, add your book to your website! Here are some ways to do that:

Create a separate page for your book(s) and include a link to it in the navigation bar.
Include a clickable graphic of your book cover in your website’s sidebar that links to the book sales page that’s on your website or retail site such as Amazon.
If signed up for the Amazon Associates program, create a banner ad link for your book and embed the HTML code in a sidebar or other locations throughout your site. See the Amazon Associates program website for details.
Include your book’s information and a graphic of the cover on your About page.

Cost: Free, unless you hire someone to update your website.

Should you create a separate website and domain for your book? See why (and why not) by clicking here.
Create a Page on Your Website for Your Books!
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2. Create an Author Page on Amazon with Author Central

Amazon allows authors to set up a page on Amazon to give customers more information about the authors and their books. Authors need to sign up for the Author Central program. Amazon verifies the author’s identity and their connection to the books prior to posting the page.

In addition to displaying and linking to the author’s available books, Amazon also allows authors to include the following on this Author Page:

Author photos.
Author biography.
Links to social media accounts such as Twitter and Facebook.
Link to author’s blog.
Videos.

For authors who don’t have their own website, this can be exceptionally helpful. But it’s a must-do for all authors who have books for sale through Amazon.

Cost: Free.
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3. Set Up a Facebook Page

In addition to setting up an Author Central page on Amazon, setting up a Facebook page for the author and books is another free way to help promote book sales online. Like Author Central pages, Facebook pages allow authors to upload photos, biographical information and links to the author’s websites, and more, but with the added bonus of being able to start conversations with fans on Facebook through posts and comments.

The question comes up as to whether to create a separate page just for a specific book. Yes, that can be done and may make sense in some cases. However, it’s often more effective to build a page for the author since fans are usually looking for the latest from their favorite authors. As well, maintaining an individual page for each book published can be time consuming.

Cost: Free, unless hiring a social media expert to set up and maintain the page.
4. Add Books to Publications List on LinkedIn Profile

LinkedIn offers the capability to list books and other publications you’ve written on your Profile page, including a description and an active link to Amazon or other site where readers can purchase the book.

Especially if it’s a business-related book, this can help build credibility for business and career opportunities. And even if your “business” is creative or fiction writing, adding your books to your LinkedIn profile is a great way to showcase your body of work.

Cost: Free.
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5. Promote on Social Media

Another “well, duh!” category! These days, it might even be the first or only type of marketing a self published author does. However, while social media can be useful in getting the word out on a new book, what do you do when the book is no longer “new?”

Though it might not be possible for all types of books (particularly fiction), grab quote snippets and tips from your book and post as a “Quote of the Day,” including a link to site where readers can buy the book. Always, ALWAYS note that the quote was from YOUR book! Other than the book cover graphic, including a relevant stock or personal photo can help draw attention to the post. (Of course, use only properly licensed photos AND use them properly.)

Cost: Free, unless you hire a social media expert to manage your networks. Some stock photo images may have fees for licensing.
6. Public Speaking

Approach relevant associations and groups for opportunities to speak at one of their events about the subject of your book… not about the book itself. Your book is merely the lead-in and establishes your credibility to speak on the topic. You might even get paid to speak!

Click here for tips on working with event organizers.

Cost: Free… or you might even make some money.
7. Write and Distribute a Press Release

Yes, real people write press releases… not just big PR firms. Writing a book is newsworthy and worthy of a press release! But remember that editors want to be able to take your release and drop it into their publication or website with little or no editing. So…

ALWAYS write in the third person!
Be clear as to why reading your book is important to the target audience.
Spend the most time getting the headline right. It’s what will grab the attention of both editors and readers.

Also, don’t limit your distribution to just editors. Post in on your website, link to it on social media and send it directly to your fans and customers.

Tips on headlines that win with editors.
Press release distribution tips that help make sure it gets read.
Learn how to write headlines that grab, just like a popular health magazine does.

Cost: Free, unless you physically mail the press release.
Business cards can be a cheap way to spread the word about a book while at events.
Business cards can be a cheap way to spread the word about a book while at events. | Source
8. Get Business Cards for Your Book

One way to help your books get the attention they deserve is to get them some business cards to distribute at networking events. Today, a few hundred business cards can often be ordered through online print sources (e.g., Vistaprint) for less than $20, plus tax and shipping. Some sites even offer a small supply of business cards for free. Plus, these sites usually offer free online design tools so you can avoid design fees, too.

What information should you put on the card?

Book title.
One sentence description of what the book is about.
Author’s name.
Author photo. (Optional; may not be available on freebie business cards)
Book sales page URL (link). If the book is sold on Amazon, Barnes & Noble, etc., the URL for the page on which it is sold can be an extraordinarily long string of gobbledygook. Use a URL shortening service such as bit.ly to create a short URL that will fit comfortably on the card. Bit.ly also offers some customization of the short URL to create one that’s memorable. Click here to see if it makes sense to buy a domain name for your book.
Author’s website, Facebook page or Amazon Author Central page.
Book cover graphic. (Optional; may not be available on freebie business cards.)
Links to major social media feeds such as Facebook, LinkedIn and Twitter. (Optional)
Author’s email. (Optional)

Cost: Usually free to less than $20 (plus taxes and shipping) for a small supply.
Bookmarks to promote a book can be a cheap as a few cents each up to several dollars each (such as this leather-like design).
Bookmarks to promote a book can be a cheap as a few cents each up to several dollars each (such as this leather-like design). | Source
9. Bookmarks

A bookmark is the perfect promotional giveaway to help promote a book! They come in a wide variety of sizes, materials and price points. But for authors on a budget, printing business cards in a vertical orientation can suffice. (See No. 8 above for more information on business cards.)

Cost: If using vertically printed business cards as bookmarks, cost to print through online sources can be less than $20 (plus taxes and shipping) for a small supply. Regular promotional bookmark prices vary from a few cents each to several dollars each, depending on product and quantity.
10. Get Reviews

Soliciting book reviews prior to publication can help get the online reviews started quickly after the book publishes. Share the pre-publication manuscript (or a portion of it) OR the actual published book with select potential reviewers with the understanding that they agree to write a review for you.

Also, be sure to remind reviewers that when they post their review anywhere, they need to disclose that they received an advance copy of the book to be in compliance with compensation disclosure guidelines.

Cost: Free if sharing electronic version of manuscript. Cost of printed book plus shipping if sending physical book to reviewers.
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11. Add a Book Link to Email Signature

Every email you send can be a promotion! In your email signature, include a “Get my latest book, [title], by clicking here.” type link. The link would go to the book sales and information page online.

Cost: Free.
12. Offer a Sample Chapter for Email Subscription Opt-Ins

Your readers and fans are your “customers” for your writing. So collect them as a valuable business asset! Encourage them to subscribe to your email list by offering a free sample chapter in exchange for opting in.

IMPORTANT! ALWAYS use a reputable email broadcast service (e.g., MailChimp, Constant Contact, etc.) for email marketing. NEVER use your personal email account to send broadcasts about your book. That will likely result in having your email account suspended for spamming.

Cost: Free, except for the cost of the email marketing service. Some email marketing services offer free use of their service for a trial period or free forever up to a certain number of subscribers or messages. See each service’s terms for details.

Disclaimer: Any examples used are for illustrative purposes only and do not suggest affiliation or endorsement. The author/publisher has used best efforts in preparation of this article. No representations or warranties for its contents, either expressed or implied, are offered or allowed and all parties disclaim any implied warranties of merchantability or fitness for your particular purpose. The advice, strategies and recommendations presented herein may not be suitable for you, your situation or business. Consult with a professional adviser where and when appropriate. The author/publisher shall not be liable for any loss of profit or any other damages, including but not limited to special, incidental, consequential, or other damages. So by reading and using this information, you accept this risk.

Book Trailers: Best Practices for Using for Book Marketing

As I’m writing this post, the summer blockbuster movie season is just around the corner. So teaser movie trailers abound in theaters and online, whetting our appetites for more of the same when we go to see the real thing.

Did you ever think of doing a “trailer” for your book? Book trailers can be an effective and engaging book promotion strategy that major traditional publishers have embraced. With YouTube being one of the top visited websites in the world (according to Alexa.com), it shows that people are primed to consuming video.
What is a Book Trailer?

Like their cinematic counterparts, book trailers are videos that give prospective readers a sample of what is in the book. Book trailers can feature:

The author talking about his/her book.
A summary of the plot for fiction (without giving it all away, of course!).
Highlights of the best parts of the book (again, without giving it all away).
Hints or clues about the story which raise curiosity.
Graphics of the book cover so that readers can identify the book when shopping in stores or online.
Author biographies.

Essentially, it’s a book “commercial.” Take a look at the following examples…
This is a Book Trailer…
And this is a book trailer that gives a sneak peek of the story, told by the author…
Another example which raises curiosity and features the author…
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Budget-Friendly Book Trailer Video Tips

Some book trailers are as elaborate and high production as their cinematic cousins. Most self published authors do not have that kind of money, equipment, talent, staging, video editing skills, and other resources to jump into the movie making pool. Luckily it’s not required to create an effective book trailer.

A simple, friendly “talking head” type webcam or smartphone video of you as the self published author talking to your potential readers can have just as much impact. You’ll also be able to elaborate on how and why you wrote the book and/or what you hope your readers will get out of it.

The days of hermit cave writers who are highly disconnected from their readers are long gone. Today’s social media adept audiences want connection and authenticity. They want to feel there’s a real person behind the words on the page. I know I’m more likely to want to read a book written by someone I “know,” even if I’ve just been introduced to them with a short video.

Click here for more video marketing tips.

Book Trailer for My Book on Promotional Products
Book Trailer for My Book on Sales
Book Trailer for My Eco Friendly Marketing Book
Book Trailer Best Practices for Self Publishing

There are some best practices when it comes to making video book trailers an effective marketing tool for self publishing:

Don’t Make the Trailer Too Long. Might as well read the whole book! Remember, your trailer is a “commercial” for the book, not just a shortened version of full manuscript. I have seen some trailers as long as 7 to 10 minutes. Wow! Not only is that an investment on the part of the reader, the time and effort it takes to create a video of several minutes is a project in itself! For self publishers, it might be better to invest time and money in another book or other cost-effective marketing. Click here for 12 low cost book promotion ideas.
Don’t Oversell. This is one of my pet peeves for both movie and book trailers. When the trailer is way better than the real book or movie, I’m disappointed and feel duped.
Trailer Should Appeal to the Same Audience as the Book. Duh, right? Don’t create a trailer that talks down to your audience OR talks over their heads. As well, know what triggers will motivate your audience to want more and want to read your book.
Truth in Labeling. Haven’t we all been to movies that were promoted as including lots of action, only to find that the total action was limited to what was in the trailer. Tell ’em what’s in the “package.”
Preserve Some Mystery… and Sales. I hate those movie trailers where you think you’ve seen the whole movie in the trailer! Then why go? Though you want to tell prospective readers what they can expect in your book, you don’t want to tell them everything! Don’t give them a reason not to buy and read your book. A trailer is a “teaser.”
Use it On Your Blog and Website. Sure, you’ll probably park your trailer on YouTube. But don’t let it just sit there! Embed it on your blog or website. Share it on social media. Get it out there!
Use YouTube Description, Keywords and Links to Send Sales Prospects to You. Did you know you can include an active hyperlink in your YouTube video description? Add one that goes to your book sales page or website. Choose keywords for your book’s topic so people can find you in search. Remember, it’s a commercial!

Disclaimer: Both the publisher and author have used their best efforts in preparation of this information. No representations or warranties for its contents, either expressed or implied, are offered or allowed and both parties disclaim any implied warranties of merchantability or fitness for your particular purpose. The advice and strategies presented herein may not be suitable for you, your situation or business. Consult with a professional advisor where and when appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other damages, including but not limited to special, incidental, consequential or punitive, arising from or relating to your reliance on this information.

Internet Marketing Consultancy Services – Your Ready Marketing Help

In the past few years there have been several changes in the virtual market place. People turn to internet to find the products and services of their choice. You need a well designed web site to do any business. If you are looking for an improvement of your business by creating a web presence, you can hire the internet marketing and consultancy services for specialized expertise in web development and for long term benefits. It is very important for you to find and make an investment in internet marketing and consultancy services that can provide custom made services to meet your business needs.

The expert advice and assistance of a consultant is necessary right from day one for the success of your business. The internet marketing and consultancy services will find out where the power of the company resides and create a niche market for it. A professional marketing consultant will first analyze the existing internet marketing skills, identify strengths and weaknesses of the business and then finally prepare a plan for strengthening the marketing skills especially in areas where improvements are required.

The internet marketing consultant will contact the clients of the business who vary with each other in the level of knowledge about internet marketing and business. Internet marketing and consultancy services also offer guidance on basic business matters and internet marketing concepts. The internet marketing consultants provide services relating to research, internet marketing management and planning of marketing campaigns.

Internet marketing consultants normally offer full-service consultations or target on particular internet marketing areas in the field of their expertise. Some of the areas in which internet marketing consultants offer their services include market research, search engine optimization, marketing plans, viral marketing, email marketing, pay-per-click campaign, link campaign, media campaign, web hosting, website development, preparation of business plans, newsletter publishing, ezine advertising, expert articles, copy writing, training & education, internet marketing books publication and coaching services.

An overall marketing strategy, with the help of specialized consultancy services having low overheads, will save your money and build your business. Even a minor improvement effected by the internet marketing and consultancy services can impact a huge difference in the profits and make you to dominate the market.

Book Expert Marketing – Position Yourself As The Expert And Make Money

What makes you an expert?

Quite often the only thing that differentiates a known expert from a closet expert is that the known expert has authored a book.

What is an expert? Simply put, it is a word used to describe someone who is very knowledgeable about or skillful in a specific area. When you write a book on a certain topic, you are instantly considered an expert and others will trust your opinions and, in most cases, be willing to pay for them.

In fact, you can easily make six figures and more each year by leveraging the fact that you are a published author. Many authors miss the financial jackpot when they write their book because they are focused on the old publishing model.

Making money from royalties can be tough, and not very many authors are able to make any substantial amount of money this way. Selling books in bookstores can be one of the worst ways to monetize your new found fame. That is the bad news.

The good news is that if marketed properly, your book can be the start of a sales funnel, which can generate huge sums of money by selling back end services and information in the same niche. Your book will be the start of a very lucrative sales funnel that could never be matched by a simple business card.

After you have written your book, it will be like a sales person working 24 hours a day promoting your good name. You are paid money for your book and it does the selling for you. Shoppers can purchase your book at anytime, day or night, online or in a bookstore and you need not do anything further. As an author, you can literally make money in your sleep.

As an author, your best source of revenue will likely derive from the fact that you will be able to market yourself as a published author and generate an impressive stream of income through information products, coaching, continuity programs consulting, public speaking and other similar avenues. What will be your most effective marketing tool? Your book, of course.

Here are three ways to leverage your book into profits:

1. Use your book as a business card to sell your core services like seminars, workshops, consulting services or even other products.

2. Use your book to gain status as an expert and open up more career opportunities like public speaking, radio or talk shows, and seminars.

3. Use your book to launch a one on one coaching or consulting service.

Once you’re considered an expert on a particular subject be it horses, cleaning products, telekinesis, or advanced data storage and integration, opportunities will open up for you. Recognize and capitalize on these opportunities and gain great wealth.

Book Marketing – 3 Secrets Of Successful Information Marketers

Information marketing is the number one way to make huge profits from your book. Here are three book marketing secrets from the most successful information marketers today.

Book Marketing Secret # 1 Give it away for free
If you give it away for free, they will come. Or they will at least exchange their email address for your free information. Once you have their email address, you can contact them to make product announcements, promote affiliate products or simply say hello.

Additionally, by giving away quality free information, you’re letting prospective customers know that you are a reliable source of quality information. It gives you credibility and it enables your customers to know that you are a trustworthy source.

You can provide small bits of free information in a variety of ways. If you’re pursuing a career in information marketing then you can use free articles and reports on your niche topic as a way to enhance your credibility.

Book Marketing Secret # 2 Stress the benefits
If you want to sell your book, you must sell the benefits that people will receive by reading it. The most well written and interesting book won’t sell a single copy if there isn’t an expressed benefit to be gained by reading it. Maybe the benefit is as simple as the fact that after you read it, you’ll be smarter. That’s still a benefit and a desire by many.

Stress the benefits by first listing them in your book’s title. A book titled “Organic Gardening” isn’t nearly as compelling as “How to Grow Your Own Organic Garden and Lengthen Your Life by Ten Years.”

Read Let Them Judge Your Book By Its Cover to learn the four simple steps that will get your book noticed. Hint, the first one is the title.

Book Marketing Secret # 3 Create a product line
Creating other products that support your book is the best way to make money, and to sell more books.. Your book is the proof that you are an expert. The other information products that are made from your book are where the big dollars are made.

Once you have your book completed, you easily have two more products for your product line—an e-book and an audio book. The content is there, you’ve already done the hard part. All you need to do now is produce the other versions.

Following is a list of Products you can sell and produce from your book. The list is only limited by your imagination:

1. Audio

2. Video

3. Newsletter

4. Special reports

5. Teleseminar

6. Coaching

7. Consulting

8. Seminars, Conference & Boot camps

9. Online courses

10. ECourse

The list goes on and on, I actually list more than 20 possibilities in my book “101 Reasons Why You Must Write A Book. How To Make A 6 Figure Income By Writing & Publishing Your Own Book” When you create a product line, each new product can in fact market your book via a link, a reference, a full page ad in the back of your seminar workbook, etc…

Book marketing can be an extremely lucrative career. If you follow these three secrets and use them to market your book, you will be on your way to profound profits and the financial success that you desire.

Top 10 Network Marketing Books Every Home Business Entrepreneur Must Read

Leaders are readers… But of the thousands of business management, home business, wealth building, and network marketing books on the planet… which ones can have the biggest impact-right now-on your home business?

Learning how to prospect and find leads, train team members, and build an explosive network marketing organization, are the biggest challenges to success you will ever face.

I know, because I’ve been there. I know how it feels to lie awake at night wondering… where can I find leads? And, what am I going to do when my warm market dries out?

We all face these challenges-and while a single book may not hold the answers to your problems, they can inspire you, help you to develop new marketing strategies, and motivate you to press on towards your goals-despite the challenges.

After ten years of working in the home business industry, I’ve found success in this business can be tagged to three common factors…

1. Having a burning desire to succeed

2. Having the courage to act on your dreams

3. And, having a tightly focused strategy to guide your efforts

Knowing that, I have categorized the top 10 network marketing books according to how they can best help you in each of those three areas.

Top 10 Network Marketing Books: Building Your Desire

Rich Dad, Poor Dad, by Robert Kiyosaki

While not strictly about network marketing, this book is important because it teaches you about how wealth is created-and how your network marketing business is a perfect way to create passive income.

Cashflow Quadrant, by Robert Kiyosaki

This book is like a sequel to the one above, but details how money is earned, and how owning your own business is the only sure way to create what Peter Drucker called, sustainable and profitable revenue growth.

Millionaire Fastlane, by MJ DeMarco

This book is becoming a cult classic among wealth builders. DeMarco cuts through the B.S. and lays it all on this book. If you are serious about building wealth in your network marketing business, read this book, get fired up, realize the potential of your opportunity, and take action.

The Parable of the Pipeline, by Burke Hedges

This is my favorite. It is an inspirational and informative read about how passive income is created-and how passive income is the only true route to time and financial freedom.

Top 10 Network Marketing Books: Finding the Courage

Think and Grow Rich, by Napoleon Hill

This is a classic, and generally makes every “success” reading list out there. Napoleon Hill had unfettered access to the inner sanctum of the richest men in the world back in the early 1900s. His observations about what drives people to achieve success are recorded in detail in this book.

Awaken the Giant Within, by Tony Robbins

You’ve probably heard of Tony Robbins… he’s a world famous motivational speaker and writer, and has changed thousands of lives by simply showing people how to believe in themselves, and how to build self-confidence.

The 4-Hour Workweek, by Timothy Ferriss

Timothy rocked the world with this book, and demonstrates how he earns money from various automated business-working just a few hour per week.

Top 10 Network Marketing Books: Building a Strategy

Your First Year in Network Marketing, by Mark Yarnell

Mark is a master at network marketing, and walks you through the crucial steps to success in your first year in the business. Even if you’ve been around longer than a year, this is a great book to read and share with your team.

Go Pro, by Eric Worre

Eric is best known for his mountain of network marketing videos he has produced. But, he is also a raging success in network marketing, and shares his wisdom in this A-Z guide to marketing.

My final suggestion is not truly a book-it’s YouTube.

While you have to be careful not to get distracted, you can find tons of advice, marketing tips, and ideas on how to market your business.

Bonus Tip – Never let a challenge keep you from your future. Take action today to make something great happen.

Article Source: http://EzineArticles.com/8915318

How You Can Grow Your Business By Writing and Marketing Books

We’ve all seen books authored by high-profile business leaders and other professionals. We know authoring a book creates or enhances the aura of prestige surrounding such people. But do we really understand how writing and marketing books can help build a business or career?

Ron Kaufman knows. He has built a business around customer service training and motivation, including two book series. Ron has generously agreed to share his thoughts and experience with us.

Bobette: Thank you for the interview, Ron.

Ron: My pleasure! Let’s get started.

Bobette: By my count you have 14 books in the two series. That is quite an accomplishment! What motivates you to keep writing?

Ron: As a consulting professional I speak, teach, write newsletters and articles, and facilitate educational events. Writing books is a natural “next step” to put the experience I have gained over the years into written form.

Book writing also forces me to consolidate and organize my thinking into a coherent body of knowledge. The rigor required to organize each chapter and articulate each page has improved my own thinking, and my ability to serve my clients.

Bobette: Has writing and publishing resulted in an increase in demand for your professional services? In what ways?

Ron: Writing and publishing absolutely increase your credibility. After all, “author” is the foundation of “authority” — when you write (and write well) people take you more seriously.

Also, I now insist that each person in my corporate audiences receive their own copy of at least one of my 14 books. This adds value to the participants — they can “take home” and study my writing after the program. But this also increases the number of very influential “Ron Kaufman business cards” out there in the market — books!

Bobette: The books also create a marketing synergy that works both ways — your books gain you consulting business and the consulting business increases book sales?

Ron: Yes. Books and live sessions support each other towards the common objectives of learning, improvement and commitment. Attending a session allows for interaction with the instructor and colleagues while reading the book gives more time to reflect and consider each of the key learning points.

Bobette: The books and live sessions “feed” off each other to accelerate your business growth. Are there other cross-marketing tips you can share with us?

Ron: Gladly. My free e-mail newsletter keeps me “top of mind” for decision makers around the world. And every issue has plenty of links taking readers into the website where they will find lots of added value. All my books include references to other books, and to the website. On stage I refer to my books and even read small sections to highlight key points.

One guaranteed way to get people’s attention is to give them something free. So I created two special “free gifts” which are now circling the globe as a viral gift, from person to person to person….and back to me.

Bobette: I noticed that in some cases you will customize a book cover and certain pages for an organization. How is this advantageous to marketing your business?

Ron: When you allow a customer to customize for their specific needs, they value your content even more. And they remember where they got it! One unexpected benefit is when someone leaves an organization and brings some of their books and contents along. If your book travels with them, they can introduce you to the new place of work….one step closer to another new client.

Bobette: Another area nonfiction authors often agonize over is whether to approach a traditional, established publisher or publish through their own company. Personally, I like the freedom and control enjoyed through self-publishing. What are your thoughts?

Ron: Self-publishing gives you the freedom and control. It also gives you a tremendous financial advantage. A book in print costs about $2-3 per copy (after the initial editorial and production costs.) When you GIVE a book to a client, it’s worth a LOT more in their eyes — it’s the most credible business card/brochure you can imagine. They NEVER throw it away, and if you sign it for them, it’s a treasure.
Now imagine selling your book in volume to your client — 100 people in the room, everyone receives a copy of your book. Of course you sell the book to your corporate client at a handsome discount of 40 or 50% (which they consider a great investment), but the book only cost you a few dollars to print. See the economics? Over years and years (and books do last that long!) the financial benefits for the speaker/author are tremendous.

The publicity benefits are endless, too, because EVERY COPY of your book takes on a life of its own — passed around, loaned to others, moved from office to office. You never know when someone will see your book, go to your Website and call or write to you for an engagement. But the more you put out there, the more often it will definitely happen.

Bobette: Many people forget that price is part of marketing. Can you share some insight about pricing informational nonfiction books?

Ron: Pricing depends on how you want to position your book. If you do heavy research and publish an annual guide or directory you can charge a lot — and deserve it. If you publish a booklet of simple tips, you may want to charge very low price — and encourage companies to buy from you in volume. I like my books to be accessible, so I choose a reasonable price, and then offer substantial discounts for my clients when they buy a copy for everyone in the company — which they very often do.

Bobette: Are there any other words of wisdom you would like to leave us with?

Ron: Two final points:
1) There is something called “the page experience” that authors must reckon with today. The days of simply words on page are over. Readers want images, graphs, charts, illustrations, photographs, cartoons, interesting layouts, etc. Authors should spend time in the bookstore studying the covers of other books (of course), but also the interior designs. Find several that you like and then study them carefully: how does the design add value to the reader? what elements of design do you find most useful or attractive? how can adding design elements to your book improve the reader’s “page experience”?

2) I have a personal phrase, which reads like this: “I love writing, I hate to write.” What that means is the joy of writing is in the writing. The agony of writing is in knowing that you need to write, but you haven’t gotten started. The hard part is getting to the keyboard. The fun part is in bringing out the words.

Bobette: Thank you so much, Ron, for taking the time today to share your expertise!

Ron: My pleasure! To all aspiring writers, speakers, trainers, coaches and consultants everywhere — you have my encouragement for your efforts, admiration for your passion and respect for your commitment to serving others. Keep it UP!

Bobette Kyle draws upon 15+ years of Marketing/Executive experience, online marketing experience, and a marketing MBA as inspiration for her writing. Bobette is proprietor of the Web Site Marketing Plan Network ( http://www.WebSiteMarketingPlan.com) — to which she recently added a nonfiction book marketing section ( http://www.websitemarketingplan.com/book ). She is also author of the marketing plan and Web promotion book “How Much For Just the Spider? Strategic Website Marketing For Small Budget Business.”

Article Source: http://EzineArticles.com/463343

World-class marketing 2015: Don’t let the tail wag the dog

International marketing guru, Professor Malcolm McDonald, presents two one-day workshops in Johannesburg on 24 and 25 February. Combining innovative techniques with a time-proven strategic approach, he explains why your company needs a marketing makeover to reach its profit potential…
As Deputy Director of the renowned Cranfield University, McDonald is the academic authority on marketing strategy and key account management. Named one of the top 10 consultants in the UK, McDonald is also a best-selling author with over 40 marketing books to his name. His workshops address the need for effective strategies to combat structural problems within sales and marketing.

World-class marketing 2015: Don’t let the tail wag the dog
© Eric Isselee – 123RF.com
“Don’t let the sales force tail wag the marketing dog.”

McDonald believes that the separation of sales and marketing, as well as the advent of digital marketing, have had a negative impact on organisations by reducing profits, shareholder value, growth, and reputational status.

Marketing in the digital age has left consumers oversaturated and overstimulated. To reach this market, McDonald proposes a model whereby companies connect with consumers on a more human level. Companies must realise that consumers are the long-term drivers of business, and a change in marketing strategy is necessary for long-term, sustainable growth.

“It is customers, not products that make profits.”

Many companies overvalue product compared to their customers’ needs. According to McDonald, it is companies that focus on customer satisfaction and feedback to shape the product and the supply chain, which enjoy the most success.

“Creating value for customers is infinite and is limited only by our creativity and imagination.”

In its current state, products and their markets are determined by sales. As a result, marketing is reduced to a merely promotional function. Sales therefore drives strategic planning, often to the detriment of the organisation. McDonald warns that without proper marketing-driven input, the sales force is often grossly underutilised. The problem therefore lies with an ineffective marketing strategy rather than an inefficient sales strategy.

Likewise, in the modern business environment, roughly 80 percent of a company’s value does not appear on the traditional balance sheet. These intangible assets, which include branding, customer relations, and distribution channels, need to be equally considered.

Professor Malcolm McDonald
Professor Malcolm McDonald
In his workshops, McDonald provides solutions to these problems, explaining the need to return to a traditional sales and marketing structure while incorporating innovations theorised by two decades of research at Cranfield University.

Research indicates that properly-trained and experienced marketing specialists are one of the most useful assets a modern company can have. These specialists should understand markets, conduct proper needs-based segmentation, develop quantified value propositions, and put effective risk management processes into place.

McDonald is also a leading expert in Key Account Management (KAM), which he believes is paramount to a successful marketing structure.

“Key Account Management is rarely taught at business schools in the UK. MBA and MSc students in the main leave their advanced, expensive programmes ill-equipped to deal with the realities of the modern world.”

McDonald’s team at Cranfield have researched best practice in KAM for over 20 years. Their findings indicate that much like interpersonal relationships, key accounts require dedicated and specialised attention. Most companies have a sales team to deal with their entire client portfolio. KAM stresses the need for business-trained executives – with a thorough understanding of financial processes – who are able to offer tangible solutions and advantages rather than simple sales.

“Important customers literally HATE being sold to.”

McDonald’s workshops teach you to win business deals from powerful customers. Efficient KAM will identify root and branch problems within your own company while providing the means for a reorganisation of the business structure to solidify deals. McDonald’s programme provides an understanding of how key accounts should be selected, categorised, and managed, as well as the skills which managers require in order to achieve these goals.

Marketing guru Professor McDonald, may have just the solutions you need to expand your business in the coming year when he visits South Africa to present his workshops at the Bytes Conference Centre in Midrand, Johannesburg on 24 and 25 February 2015.

Day 1: Marketing strategy – How to develop a winning strategy to grow sales and profits, create shareholder value and enhance reputational value
Day 2: Key Account Management – Global best practice – how to win business from big powerful customers